National celebrities, appearing from year to year in the media, are almost like quasi-fictional soap opera characters - their biographical narratives, romances and professional interests spread out for all the world to see. Familiar celebrities are both products and producers of national media - the stuff entertainment is made of.
	Sometimes, however, it would be nice to switch off to another soap, to get rid of some characters and to get acquainted with new ones.
	International Celebrity Exchange Program (ICEP) serves this purpose, providing a marketplace for too familiar and worn out national celebrities to be auctioned to other countries, where there might be need and demand for such characters. As finished, tested and already succesful products these experienced celebrities are guaranteed to spice up any media environment.
	Exchange being the keyword, ICEP is not after money. In stead our action on grassroot level aims to ameliorate media climates around the globe by exchanging celebrities to others. Market forces do however influence our action: celebrity with high market value can be exchanged to several minor ones, depending on the demand.